I left the corporate world after 18 years and this is my first “own-company” blogpost.
I have wracked my mind trying to think about what my coming-out post would be. I’m going to keep it sincere, simple, insightful and warm because that is what my personal brand is about. You be the judge.
I started my career out of college as editor of the Caterpillar customer magazine for its sub-Saharan dealer in Johannesburg, South Africa. Over the past 18 years, I’ve traveled the world working for Fortune 500 companies. Today I sit in my home office in Philadelphia on a rainy Tuesday and I’m a different person.
I am stronger, confident and even more passionate marketer than I’ve ever been. Why? Because I’ve seen what great brands in action. I’ve seen happy memories created around a delicious beer, new bonds made when feeding a new puppy, letting go of a cherished child on first day of school in a pair of shiny shoes, peace-of-mind in widows when their loved ones leave them a great financial plan. I’ve helped budding musicians get fame on television, global soccer stars come home to connect with tomorrow’s youth, and I’ve helped corporations find their own heartbeat by supporting local communities.
I’m excited about where I’m headed in 2016. The Union Marketing Group is my way of sharing my experiences and expertise with brands that are yet to be seeded, or brands that need a good polishing. In coming posts, I will share candid opinions on various marketing topics such as good brands, curation and client-centricity. I invite you to collaborate, debate and grow with me.
@smunthree | The Union Marketing Group | www.theunionmarketing.com
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