Today is Employee Appreciation Day, and we were reminded of some research we did last year on the employment marketplace. With lower unemployment levels and a smaller pool of talent in specialized areas, candidates enjoy stronger positions in today’s labor market.
Candidates are looking at employer trust and innovation, according to MRINetwork's 2015 Recruit Sentiments Study. The top three factors that contribute to a good employer reputation are stability, opportunity for growth and working with top-notch teams.
These are all attributes of a good employer branding strategy. In our work, The Union Marketing Group seeks to answer questions such as “What mechanisms are in place that encourage brand advocacy by employees?” and “Does the Rewards & Recognition Program reflect the brand’s values and promises?”
By incorporating brand strategy into recruiting and employee retention efforts, we help to develop internal brand ambassadors which, in turn, builds businesses and brand reputation. Today, let's celebrate the folks that ignite brands from the inside out. Happy Employee Appreciation Day!
@smunthree | The Union Marketing Group | www.theunionmarketing.com
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