This is the fifth of six guiding principles of brand strategy:
Your customers amplify your brand in ways you’re unable to.
When a customer loves your brand, they’re more likely to tell others about it. It makes them feel like they’re returning a favor, or passing something good forward. In their circle of trust, your brand receives undivided attention during moments your marketing spend could never reach.
This is part of a series of six core principles of brand strategy guiding my work at www.theunionmarketing.com. It was published in Designing Brand Identity, Alina Wheeler, 2017, Wiley.
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@smunthree | The Union Marketing Group | www.theunionmarketing.com
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