There’s a movement across the world that is happening right now. Whether you’re aware of it or not, you’re being swept up in its current. If this scares you, don’t be. It is a beautiful movement to heal people and to make this planet healthy again. Last week I attended the Media For Social Impact Summit that was hosted by the Pvblic Foundation at the UN headquarters, New York City. I encourage you, like me, to become more informed about this global movement, and then, to personally affect change within your sphere of interest and influence.
In 2015, countries adopted the 2030 Agenda for Social Development, the most famous outcome being the 2016 Paris Agreement on Climate Change Accord. The 2015 Agenda for Social Development is a big, audacious plan - much bigger than just climate change. These countries agreed to 17 sustainable development goals (SDGs) that cover the gamut of potential wounds we make as humans on ourselves and the planet we live in. It sets goals on issues such as Poverty, Education, Health, Responsible Consumption, Clean Energy, Gender Equality, and the list goes on.
I was blown away by the results already being achieved when we, human beings, collectively take action on anything. Poverty, by way of example, has been sliced to 11% today from being 43% fifteen years ago. Polio has essentially been eradicated from Africa, my home continent, through concerted efforts over the past few years.
To add sizzle to Summit, we were treated to the personal stories of four incredible astronauts. The image I’ve chosen for this article is one of the most influential photos of all times. It’s a NASA photo, called Earth Rise. It was taken on Christmas Eve in 1968 from the Apollo 8 spacecraft. It’s special because it is the first photo of our planet, and it was taken in an very important year in which we saw major uprising and then peace. Transposing this thought to today, one of the astronauts, Nicole Stott, who ventured into space more recently, recounted a magical moment in space. She looked down at our planet and marveled at how incredibly lucky we are to have a planet that is perfectly distanced from the sun and other astral forces in order to provide life form that we enjoy today. As far away as she was, Nicole felt more connected with our Earth, and humankind, than ever before.
The day at the Summit last week went on with even more amazing work happening across the 17 SDGs in the fields of media, film, music, marketing, art including comics, etc. While this was inspiring to the 250 delegates in that room, we could not help but think about the possibility of what this could be if we all aligned to the 17 SDGs in some way in our every day work.
That’s where I thought of you, my friends and colleagues in my network.
There are many ways to connect your good work back to this movement. I will share a few. If this grabs you, it will be worth a conversation as there are a whole lot more (Hint: Cannes, major donors, etc.). For now, here are four ways to join the movement:
Your thoughts and suggestions on this posting are very welcome. The more we engage, the more we find connections and shared purpose. Hello@unionmktg.com.
@smunthree | The Union Marketing Group | www.theunionmarketing.com
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