This is the fourth of six guiding principles of brand strategy:
A brand is built from the inside out. By placing employees at the heart of your brand experience, they help you bring your brand to life. It takes everyone, from leaders to frontline staff, to help a customer on their brand journey. Attracting future brand advocates, and educating and equipping them is a brand imperative for sustainable brand equity.
This is part of a series of six core principles of brand strategy guiding my work at www.theunionmarketing.com. It was published in Designing Brand Identity, Alina Wheeler, 2017, Wiley.
#brand #brandstrategy #employerbranding #brandadvocates #customerexperience #onboarding
@smunthree | The Union Marketing Group | www.theunionmarketing.com
SOCIAL MEDIA UPDATES