Great brand activation explained
You are both brand curator and the curated brand in a digitally-driven world. Brands are created through collaborative consumption.
The best marketing plans can be explained on a Post-it note. They always begin by answering a client's need. Our process has been distilled into something so simple, you’ll wonder where the sophistication is. It's there. In the science and art behind it. Good marketing tells you who you target audience is, what your selling points are and where to place your messages to these audiences. Great marketing starts with what an audience cares about, and then links you to them by solving for why they should care about you. It never starts with the budget, or the channel choices. We know. Because some of the best marketing this world has seen started where we do.
Why engage a professional to help
Big businesses have yet to crack the code on measuring the impact of marketing. Often they find themselves re-using last year’s marketing plans and tweaking them to include a handful of new initiatives. Sometimes the best thing to do is hire someone from the outside to look at things with a fresh perspective. It requires going back the roots of a brand, looking forward at the vision and connecting both with a solid, cost-effective marketing strategy.
Small business clients often tell us that they've been meaning to get to that blog post, or tweet but never seem to have enough time to get it done. Marketing your brand should never be "that thing to do that falls to the bottom of the list". With a simple marketing strategy, you'll be able to smartly use content and leverage affordable digital marketing channels to tell your story in efficient ways that's unique to you.
Contact us if any of these apply to you:
• Is your marketing is a necessary spend instead of a great investment?
• Are you unable to explain your marketing plan on a post-it note?
• Is there no direct link between your marketing activity and your business goals?