Brand strategy is about being simple, focused and relevant
“You only have to do a very few things right in your life so long as you don't do too many things wrong.”
― Warren Buffett
Brand positioning is the intentional, data-based crafting of your offer, messaging, design identity and customer experience journey. It starts with your clients' needs, links that to your mission, and results in achieving your business goals. Let us help you focus on the critical few things that resonate with your clients.
Why engage a professional to help
Too often companies get caught up in selling products and services from its point of view, and not that of its customers. Worse, companies react to what competitors are doing and pile on features and benefits that dilute the power of their offer.
Using The Union Marketing’s proven brand positioning framework, we select the critical few things in your offer that resonate with customers. We’ll help you get clear on who your target segments are, and tailor your message for each of them. A crisp, compelling positioning will increase the power of your sales pitch, rally your team, speed up business and cut costs.
Additional service if you're starting something new: Brand naming services. Learn more here.
Contact us if any of these apply to you:
• Unable to clearly state who you're targeting for new business?
• Are you touting the same things as your competitors?
• Need to rally your sales and marketing teams around a big idea?