Get focused with a few key brand elements
We serve large, medium and start-up businesses and public personalities. Whether you’re scaling up, transforming or getting started, we’ll help you get focused and ramped up.
· Competitive positioning, reputation & innovation
· Brand identity, communications & channel
· Talent, technology & processes
· Workshop facilitation, leadership & strategy sessions
· Research and analysis
· Consumer immersions, cultural & marketplace exploration
Brand Strategy: Learn more
· Positioning, naming, storytelling & key messages
· Products & services segmentation
· Online/e-commerce business evolution
Brand Experience: Learn more
· Brand identity creation and refresh
· Customer experience design, selling tools and engagement touch points
· Website, mobile app, social media presence
· Environmental branding of retail, event, conference spaces
Brand Activation: Learn more
· Thought leadership & spokesperson coaching
· Content marketing & digital marketing
· Integrated marketing plan in mobile, web, event, direct channels
The process has 4 simple phases we've named Explore, Synthesize, Construct, and Unleash. This process distills sophisticated marketing art and science used by multi-million dollar brands to get you a plan that works. From Day One. With no marketing jargon.
Our guiding principles
Here are 5 principles we believe in no matter what client or problem we're helping to solve:
1. All brands have equity, active or not, that resonates with clients.
2. For new brands, it's crucial to seed the right mix of positioning elements.
3. Brands, like humans, are organic in nature.
4. Every touch point with your brand matters, but only a handful matter the most.
5. Your most valued clients amplify your brand in ways you're unable to.